7 actionable tips for building a more profitable ecommerce business in 2017

7 actionable tips for building a more profitable ecommerce business in 2017

The world of ecommerce is booming. There are thousands, if not millions of e-commerce websites online these days. Due to this intense competition, e-commerce businesses need to ensure that they are on top of their game. From social media marketing to in-depth reviews; e-commerce businesses need to ensure that they do not leave anything out because if they do; they might discover that a competitor has taken over their market. Here are 14 tips on how to make sure your e-commerce business can compete:

  1. User friendly interface

Make sure your websites interface is easy to navigate through and works well. It should be easy to understand so that customers can shop easily and can go from one page to another or one product to another. This will encourage customers to buy more products. When a customer can easily go back and forth between pages and products, they will have stay on your website longer and possible order more things.

  1. Market your Website through Email

Email marketing is a very good way to increase sales. Make your customers sign up with their email addresses so you have a database of email addresses. This way you can send out promotional emails, talking about your latest deals and what not. This way, you can have more repeat business and sell more product.

  1. Add More Media Files

Pictures, videos and gifs are all things which encourage and attract user interaction. When you display your wares nicely, it will make your customers want to buy items from you. You can add reviews from YouTube on your website about products or ask customers to submit pictures of them using the product.

  1. Hire an Amazing Graphic Designer

The graphics of your website are incredibly important! Attractive graphics are what attract customers. Hiring a good graphic designer is an investment hence do not shy away from employing a graphic designer full time. Make sure you have new graphics for your website all the time so customers are attracted to your brand. Having a graphic designer on your payroll enables you to have new graphics designed all the time. As opposed to hiring a new graphics designer every time you need something designed.

  1. Be Active on Social Media

Make pages on Facebook, Instagram and Snapchat. Interact with you customers and advertise your products online. Social media websites are great and cost effective ways of advertising online. They attract customers and give them a chance to interact with your brand. Make sure you update your social media accounts regularly.

  1. Get Reviews from Customers

Getting reviews from previous customers is a great way to drum more business. When people read positive reviews about your website, they are more likely to visit and place an order with you. Hence ask your customers to post reviews. Offer discounts of their next order if they rate your online store and their experience on it. Good user reviews go a long way in getting you more business.

  1. Collaborate with Influencers

One of the best ways to advertise and promote your business in 2017 is to collaborate with influencers from various platforms. This can be people who have amassed big followings on Instagram and YouTube, or any other relevant social media website where their opinion holds weight. You can send them items from your website and ask them to do reviews about them. You can make a promotional code in their name and have their fans get a discount at checkout if they enter the code. This will help increase traffic to your website as well as increasing sales!

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