As the owner of an eCommerce store you must already know about the importance of email marketing. The ever-increasing competition in this growing sector has left customers overwhelmed with all the choices. There are also more and more options to help store owners send out emails in the form of platform, each of which employ different strategies. Comparing their efficiency and benefits is a very time-consuming task. We know you require the best option that will take your business to the next level and fulfils all the goals. Therefore, some of the most prominent email marketing platforms are discussed below in terms of easy integration and popularity.
Soundtest is an easy to use tool for email marketing which is designed specifically for eCommerce purposes. It is compatible with Shopify, TicTail, BigCommerce and other similar platforms using API. Soundtest is the most popular application on Shopify that has all the features needed to conduct a successful email marketing campaign.
It boosts any campaign by automatically segmenting the receiver’s list and resending the email to those who have still not opened the newsletter because their inbox has been flooded with many new emails. A recipient not opening an email does not mean it was not relevant to them but that it arrived at the wrong time. The campaign booster can send emails at various times until it is read by the customer. Soundtest is helpful for those who eCommerce store owners who are always rolling out limited time offers and special promotions.
Their premium plans begin at a monthly fee of $10 which includes 15,000 monthly emails sent for up to 5,000 subscribers.
Klaviyo is a leading email marketing platform specifically integrated with Shopify on your eCommerce store. This makes it easy to send out automated emails. The platform also includes product recommendations to customers and displays unique items relevant to each subscriber. With the segmentation feature you can send out campaigns to users who have viewed a particular product or bought a certain item from your store.
Other aspects of the tool include multiple follow-ups regarding abandoned carts to turn potential customers into real ones. It also integrates advertisements using Facebook Custom Audiences to send targeted promotions.
Klaviyo starts at $25 per month for a maximum of 500 subscribers and 3,000 emails.
For those looking for a platform that sends beautiful, user-friendly and responsive emails that are compatible with all computers and devices then Rare.io is their best bet. Salient features of the platform include customized coupon codes, personalized recommendations and targeting customers based on segmentation. These segments are built on coupon usage, location of potential customers and other important data. Rare.io also includes a built0in A/B testing tool which guarantees more clicks and an increase of up to 44% in orders compared to traditional email campaigns.
Rare.io is free for those with less than 100 subscribers and sends out unlimited emails.
MailChimp is another top email marketing solution and has the power to connect your subscriber’s list with purchasing data and create segments based on purchase history and abandoned cart. They have impressive email templates that include hundreds of ready-to-send responsive messages to help you get started on reaching out to potential customers and retaining the old ones.
MailChimp offers free services to those with fewer than 2,000 recipients and sends 12,000 emails each month.
With these email marketing platforms you can send out messages to customers that they will not be able to ignore. The tools included are easy to use and offer a professional solution for your fast-growing business.
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